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Guerrilla Marketing Agency

We Make
Cities
Stop.

We hijack sidewalks, scaffolding, and social feeds to plant brand moments people photograph before they realize it's advertising.

Plan a Stunt
Scroll to tour the work→
CMOs at challenger brandsFounders with zero media budgetStreetwear cultural directors
01 /Brooklyn, NY2025

The Chalk Drop

Overnight, 400 stenciled chalk arrows appeared across Williamsburg pointing to a single unmarked door. By 9am, 12,000 people had walked the route. The client's DTC sneaker sold out in 38 minutes.

4.2M

Organic impressions

72hr window · zero paid media

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Wide shot of chalk arrow stencils covering a Brooklyn sidewalk in white and neon colors pointing toward a destination

Wide shot

Tight crop of a single magenta chalk stencil arrow on grey concrete with a sneaker beside it

Tight crop

02 /Los Angeles, CA2025

Dumpster Gallery

Eight dumpsters in the Arts District became overnight gallery installations — wheat-pasted with oversized campaign artwork at 3am. By sunrise, art accounts were posting. By noon, three news vans arrived.

$1.8M

Earned media value

Press pickups · 3 TV segments

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Wide shot of an Arts District alley with dumpsters covered in large wheat-paste artwork under street lighting at dawn

Wide shot

Close-up of a bold graphic wheat-paste poster peeling at the edges on a metal dumpster surface

Tight crop

03 /Chicago, IL2025

Scaffolding Takeover

A full city block of construction scaffolding became a 300-foot brand canvas for 72 hours. Timed to a product launch, the wrap faced a commuter intersection hitting 85,000 daily pedestrians.

85K

Daily eyeballs

72hr activation · peak commute timing

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Wide shot of a Chicago city block with scaffolding covered in large brand graphics spanning the full sidewalk length

Wide shot

Close detail of scaffolding wrap showing bold typographic brand messaging against a violet background

Tight crop

04 /Austin, TX2024

Projection Night

At midnight, a 40,000 sq ft projection mapped the brand's launch video across the Convention Center during SXSW. The crew had 4 hours. The footage circulated for 3 weeks.

22M

Video views

UGC footage · 3-week tail

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Wide shot of a large building covered in a projection mapping display with vivid colors at night during SXSW Austin

Wide shot

Tight crop of projection-mapped graphic patterns in electric violet and magenta on a concrete building facade at night

Tight crop

05 /New York, NY2024

Intersection Hold

For 90 seconds during a green light, 40 performers in matching brand fits stopped traffic at 5th & 42nd. Phone cameras caught it. The clip hit 8M plays before the client's comms team knew it happened.

8M

Views in 48hrs

TikTok + Reels · zero paid boost

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Wide shot of Times Square intersection at 5th and 42nd with performers in matching outfits stopping traffic during a green light

Wide shot

Close shot of a performer in a bold brand outfit with pedestrians and yellow cabs frozen in the background

Tight crop

06 /Miami, FL2024

The Block Talking

Wynwood walls — every one — papered overnight with a single image. By Art Basel morning, collectors were photographing it thinking it was a featured installation. The client's waitlist hit 12,000 before noon.

12K

Waitlist signups

Pre-noon · Art Basel day one

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Wide shot of Wynwood Miami walls completely covered in a single bold graphic campaign during Art Basel morning light

Wide shot

Close-up of a wheat-paste campaign poster on a Wynwood wall with peeling edges and bold graphic design detail

Tight crop

STUNT

Ready to own the block?

Your Brand.
Every Wall.

Six campaigns in and you've seen what we do to a city. Tell us your brand and your deadline. We'll handle the rest.

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47

Cities activated

2.3B

Earned impressions

$0

Media spend required